Interview with Arthur Woo, a Winner of the Sally LaPointe Competition

“…pleasing everyone is not the way to define yourself. You have to stick to what you believe in and take...

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Projects We Love: Fashion Editorial “Night Watch”

  Catching the spirit of the collection in the fashion editorial is always challenging for any photographer. Fashion editorial “Night...

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Building a fashion brand: the story behind Study NY

“…I realized I didn’t have to subscribe to anything, and I could create my own calendar… I only produce what...

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Why hiring fashion freelancers is good for business

Whether you have a large or small company, hiring a fashion freelancers for your project has many advantages, such as...

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Projects We Love: Editorial “Far Away”

Where does the inspiration for great editorials come from? The editorial “Far Away” by photographer Stella Bonasoni, fashion stylist Alessia...

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Talent in Focus: Kate Szatmari, photographer, Los Angeles

“…never give up! Have a tough skin! Completely submerge yourself in the fashion industry. Educate yourself.” Kate Szatmari What photographer...

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FREELANCE MARKETING 2.0 – Succeed in the Fashion Industry

Are you a freelancer stuck in a marketing gut? Looking to gain more work and connections?  We are continuing our...

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How to qualify for Merocrat’s full membership

Merocrat connects top freelance creative talent with the best brands and creative agencies in fashion. To ensure that our talent...

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Be a Creator for Sally LaPointe fashion brand

Are you a Filmmaker? Do you have a portfolio that WOWS everyone? Have a strong team behind you? Consider taking...

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How to Create a Portfolio that Wins Clients

Your portfolio is the ultimate way to showcase your work and skills, so creating a professional online portfolio in today’s...

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Talent in Focus: ShuHui Yang, Fashion Photographer, NYC

“The best photographs will touch a person’s eyes, mind and heart.” ShuHui Yang Photographer ShuHui Yang knows all about what...

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To Stand Out In Fashion, Don’t Be Afraid To Break The Rules

“If you don’t love what you’re doing more than anything else in this business, get out now, otherwise you’ll fail.”...

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5 things freelancers in fashion must do to succeed

Freelancing can be hard, especially in a tough and competitive industry like fashion. Finding new clients and paid projects is...

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The new waves in the fashion industry

…the story behind Merocrat. It started as a simple question: how can we connect talented creatives working in fashion and...

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Supporting emerging talent: Swedish Fashion Council

“It takes time to build a brand and you need help. Ask for help, don´t be too proud. Network and...

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